GAT offers a specialized and personalized service within the film, television and lifestyle industries.
GAT is an acronym originated while Ingrid wrote Scene & Heard, a social column for the Toronto Sun. References to the city’s influential nightlife personalities as gal-about-town or guy-about-town became “GATs” – columnist’s shorthand for very important players.
After a decade at the Sun, Ingrid opened a PR agency, and GAT was born.
GAT began its journey in a small office in 1992 and quickly outgrew its space and expanded. The company was put on hiatus in 1997 when Ingrid worked her skills on national publicity for CTV. In 1999, GAT re-opened its doors and the phones haven’t stopped ringing since.
A former newspaper columnist, Ingrid has been the owner of GAT Productions Inc. since 1992, representing influential people and products in the realms of entertainment, lifestyle, sports and business.
In 1995, Ingrid was honoured with an inclusion in Who’s Who of Canadian Women, a prestigious biographical reference book of Canada’s women achievers.
In 1997, Ingrid temporarily shut-down GAT to take on a contract at the CTV network. There, she handled national publicity for all entertainment programming, specials and documentaries, for two years.
Ingrid’s “cred” in the city’s social and entertainment scenes was first established at the Toronto Sun, where she was a columnist from 1982-92. Her print platforms included:
Celebrity Closet (a syndicated weekly celebrity interview column; People I.D. (a weekly profile of local and international luminaries); and Scene & Heard, a weekly roundup of local social flashpoints including launches, openings, parties, and gossip. A veteran guest speaker on the subject of publicity and promotion, she is a former instructor at the Harris Institute for the Arts, where she taught a course titled Media + Music.
And while she has elicited coverage for clients amounting to barrels of ink, the Toronto native was the subject of many articles herself, namely for her annual VIP parties – the stuff of local legend for two decades.