FROM THE COUCH TO THE BOSTON MARATHON, LIVELY MEDIA`S TWO-PART CBC SPECIAL SERIES run run revolution FOLLOWS THE TRANSFORMATION OF OUT-OF-SHAPE MIDDLE SCHOOLERS INTO ATHLETES. The 2-parter airs on CBC-TV June 12 at 8 p.m. (8:30 NT)

 

Lively Media's run run revolution, airs on CBC-TV June 12 at 8 p.m. (8:30 NT)

FROM THE COUCH TO THE BOSTON MARATHON
LIVELY MEDIA`S TWO-PART CBC SERIES
run run revolution
FOLLOWS THE TRANSFORMATION OF
OUT-OF-SHAPE MIDDLE SCHOOLERS INTO ATHLETES

run run revolution airs on CBC-TV June 12 at 8 p.m. (8:30 NT)

They’re the most over-stimulated and inactive generation in history. And they may be the first with a shorter lifespan than their parents.

But if this dire prediction is to be reversed, it’ll be via the actions of forward-thinkers like elite trainer Darryl Devonish, nutrition activist Jennifer Sygo and institutions like Pinecrest Public School in Ottawa.  Called in by the school’s principal to address the school’s fitness dilemma, Devonish and Sygo tackled the assignment with surprising innovation.

run run revolution is an exuberant and touching two hour special series following 10 inactive middle school students as they train to run in the youth section of the Boston Marathon.  The stars, however, are the kids themselves.  They are the faces of the next generation of Canadians, one whose state of health need not be dictated by fast-food and video games.

run run revolution – part of CBC’s Live Right Now initiative, and produced by Toronto-based Lively Media, trails 10 students participating in physical and psychological rehabilitation in an attempt to defy statistics. They’re spending three months training to participate in the youth section of the Boston Marathon.

Pinecrest takes the term “school spirit” to a whole new level with run run revolution. Straddling both affluent and lower income neighbourhoods, the school is an exemplar of defying odds, and its students are fiercely proud and protective of each other. There are Pinecrest`s in communities throughout the country, and the inspiring, enthralling and heartfelt journeys in run run revolution are representative of what could happen nationwide with the right motivation.

“Anyone who is pessimistic about the next generation won’t be after they see this show,” says Leanna Crouch, Executive Producer of the series. “These kids – 12 and 13 year olds – grab a hold of your heart in unexpected ways; they are feisty, funny and optimistic, despite some formidable obstacles they face in their everyday lives.  run run revolution underscores the inactivity crisis in this country but the heart of this narrative is how these idiosyncratic bunch of kids eventually band together to accomplish a goal.”

Throughout the two hours, viewers will gain insight into the looming health emergency of our youth, with statistics woven through the narrative. But the personal journeys, both physical and psychological, remain in the forefront. Gradually, our young runners begin to understand their potential and gain confidence in their abilities. Finally as a group, they face the greatest challenge of their young lives, in a way they couldn’t have imagined.

The 2-parter also features songs from Canadian musicians, including K’naan, Zeus, Hey Rosetta, Sam Roberts, and Ash Koley.

Daryl Devonish has been involved in the personal training industry for more than 20 years and has owned and operated his own personal training business for the past decade. His trainees have included CEO’s of major companies (CIBC, American Express, Molson Canada), and professional athletes/celebrities (Eric Lindros, Leanne Domi, Steven Page).  Upon graduating with Kinesiology and B.ED degrees from the University of Toronto, he taught at the middle school level in all subjects, including Phys-Ed.  In his spare time he volunteered as an after-school coach.  Daryl’s credentials also include certificates in CSCS (Certified Strength and Conditioning Specialist) RTS (Resistance Training Specialist) levels I and II.  He has also been a speed, agility and nutritional-certified specialist with the International Youth Coaching Association (IYCA).

Jennifer Sygo is a nutrition columnist for the National Post and the Director of Nutrition for Cleveland Clinic Canada, which provides clinics with evidence-based nutrition plans for heart health, cancer prevention and weight management. She has a history of guiding the nutritional health of at-risk youth through programs like ACT NOW: The Best You Can Be and the acclaimed FitSpirit program for teenaged girls. She has counseled Olympic and World medal-winning athletes as well as NHL, CFL and Major League Baseball players.  Jennifer’s credentials include a Masters of Science in nutrition at the University of Guelph.

About Lively Media:

Lively Media is a Toronto-based production company with series credits including THE CHEF’S DOMAIN, GOLD MEDAL PLATES: QUEST FOR CANADA’S BEST CHEF and BREEDER OF THE PACK, which aired on CTV and on Travel + Escape and Animal Planet respectively.  The one hour special ENRAGED was produced and aired in 2010 for Discovery Health US and TVtropolis. Executive Producer Leanna Crouch was also the Supervising Producer of Stock & Awe, the critically acclaimed business comedy series currently airing on BNN and CTV. www.livelymedia.ca

About CBC/Radio-Canada
CBC/Radio-Canada is Canada’s national public broadcaster and one of its largest cultural institutions. The Corporation is a leader in reaching Canadians on new platforms and delivers a comprehensive range of radio, television, Internet, and satellite-based services. Deeply rooted in the regions, CBC/Radio-Canada is the only domestic broadcaster to offer diverse regional and cultural perspectives in English, French and eight Aboriginal languages, plus seven languages for international audiences. In 2011, CBC/Radio-Canada is celebrating 75 years of serving Canadians and being at the centre of the democratic, social and cultural life of Canada.