World Premiere at REEL World Film Festival
Made In Canada
Directed by Scott Boyd | Produced by Marva Ollivierre
World Premiere + Panel Discussion
April 12 at 2:30pm
Famous Players Canada Square Cinemas | 2190 Yonge St. (Yonge & Eglinton)
Have you seen a Canadian Film lately?
Made In Canada (MIC) is an intimate p.o.v. exploration of the shifting landscape in the Canadian film and television industry, exemplified by the story of an aspiring documentary filmmaker knee deep in an “early-life career crisis” and attempting to gauge what the future has in store for his dream of making films in Canada.
An all-encompassing highly participatory sense of critical debate has emerged in this lively undertaking of a system of talented and creative workers, perpetually plagued by the absence of a homegrown grassroots audience for their hard work and passion.
Made In Canada features interviews with literally every person involved in the Canadian film and television industry, reflecting a broad spectrum of voices, opinions, and stories.
The film shares in the collective vision of a vibrant and sustainable industry, and the changes necessary to bridge the gap between Canadian stories and Canadian audiences with the steps needed to build a stronger industry and a more passionate public.
“The most important lesson we learned from the 212 interviews that went into the making of the MIC documentary,” says Producer Marva Ollivierre, “ is that we have failed as an industry to cultivate a career sustaining Anglo Canadian audience for Canadian screen-based media, specifically film and television productions. We know from box office receipts, outside of our industry colleagues, most Canadians are not watching our work, and its only when ordinary Canadians start watching, championing and spending more than 2% of their movie entertainment dollars on Canadian screen-based content, that careers at home become possible for more than just a few.”
Following the Screening a Panel Discussion:
Engage Audiences, Engage Funders and Investors
Made In Canada (MIC) documentary stands witness that in order to grow the industry, we must do better at audience engagement. This experienced panel delves into why audience engagement metrics are now having a forceful impact on production financing: and what audiences, investors and funders now expect from their relationships with content producers.
Presented by: Doe Eye Media, Marva Ollivierre President
Sponsored by: Liaison of Independent Filmmakers of Toronto (LIFT)
|Moderator: Doug Simpson, founder/managing Director at NetGain Partners has over 20 years of experience as a consultant, researcher, analyst and writer and has led of cortributed to a variety of feasibility and planning studies that have required extensive research, public consultation and analysis.|
|Anne Marie Maduri, Principal Maduri Laird Partners Inc Maduri leverages her extensive experience as an equity research analyst and investment banker to prepare digital media companies for financing and other transactions including M&A. She has a BA in Literature and Art History, an MBA in Finance and is a CFA Candidate. She, along with Founding Partner Jim Laird, CFA LLB (former CFO of Bedlam Games,)has raised over $40 M in financing for companies across Canada and the US. From the start her work has focused on New Media orcomponents of the sector including media & entertainment, software, Internet, and telecom & cable.|
Don Gaudet, President Stratmedia Enterprises & VP Programming Stornoway Communications. Gaudet has held a variety ofprogramming positions including Director of Programming for ITV, CICT, RDTV and CISA. A 25-year veteran of the Canadian television business and the launch of Prime, Mystery, Men TV, DejaView, Lonestar, Extreme Sports, Fox Sports World Canada, and Cool TV, Gaudet offers an in-depth knowledge of both specialty and conventional programming, as well as a deep understanding of the Regulatory environment and Business Development within the Broadcasting Industry. A hands-on programmer and leader in setting strategic vision and direction for television stations, Gaudet licenced the Made In Canada Documentary production during his tenure as GM Programming at Sun TV.
|Amar Wala – Director/Writer/Producer, The Good Son, The Secret Trial 5; Wala is an award-winning Bombay-born Canadian filmmaker based in Toronto. He has a degree in Film Production from York University. His short film, The Good Son, had its world premiere at The 4th Annual Dubai International Film Festival, and went on to screen at festivals around the world winning several awards. In 2008, Toronto International Film Festival Director Cameron Bailey named Amar one of the Top Ten Local Filmmakers. Young, highly creative, ambitious, driven and practical, Wala believes deeply in cinema’s ability to change minds and create discussion. He also believes it is his responsibility to deliver the means to get his films made and strategies to ensure they are seen. A demonstration of the commitment to his craft is evidenced in the successful self-directed strategies he and his producing partner developed and deployed to raise and build audience awareness, engagement and private sector financial support for his up-coming feature documentary The Secret Trial 5.|
|Michael Hennessy, President and CEO of the Canadian Media Production Association (CMPA). The CMPA is Canada’s leading trade association for independent film, television and interactive content producers, providing the diverse industry with a unified voice, whether negotiating business relations or shaping public policy. He is also Co-Chair Working Group on promoting the success of Canadian film, television and digital media. Hennessy has had a varied career with over 25 years in the public and private sectors in communications. His expertise has contributed to shaping the evolution of telecommunications, broadcasting, Internet and wireless public policy and regulation in Canada. This experience across sectors and markets has focused primarily on advocacy around the impact of competition, convergence and innovation on economic growth and consumer choice to promote the interests of the different stakeholders he has represented. His vast experience will be brought to bear in his role as Co-Chair of the group now charged by Telefilm, CMF & CRTC with the challenge of developing strategies to aggressively promote Canadian film, television and digital media with a principal focus on increasing audiences in the Canadian marketplace.|