REEL CANADA – Announcing new fundraising campaign

**Uniting the Nation Through Film**
NEW FUNDRAISING CAMPAIGN TO BOOST REEL CANADA PROGRAM
HAS INDUSTRY PLEDGING $70,000 OUT OF THE GATE

 

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From left: Artistic director Sharon Corder and creative consultant Katarina Gligorijevic

ANNOUNCEMENT MADE AT STAR-STUDDED LUNCH

TIFF LOUNGE, 2nd FLOOR, TIFF BELL LIGHTBOX

October 21, 2013 |  1:00PM

 

Today at an industry-packed TIFF Lounge, REEL CANADA made some major announcements.  “Uniting the Nation Through Film” was introduced as a new fundraising campaign targeting all sectors of the Canadian film and television industry, and aimed at increasing the reach of the current REEL CANADA program of 40,000 students to an annual number of 100,000 students by 2017.

Co-chaired by Karen Thorne-Stone (OMDC) and John Galway (Harold Greenberg Fund), the campaign has already drawn pledges from a broad range of industry organizations and individuals, including distributor Entertainment One; trade organizations CMPA, DGC Ontario, ACTRA, WGC; production companies Firsttake Entertainment and A71;  production supply giant William F. White; television creators Mark Ellis and Stephanie Morgenstern (FLASHPOINT) Semi Chellas (MAD MEN) and Greg Nelson (PLAYED); and pre-eminent producer Robert Lantos, bringing the campaign total to $70,000 out of the gate.

“We’ve grown exponentially with incredible results in the last eight years with a presence in dozens of communities across seven provinces,” said REEL CANADA’s Artistic Director Sharon Corder. “But if we can reach 100,000 students annually, we know this would have a serious impact on the way Canadians celebrate our own stories.  With this new fundraising campaign, we’re asking the film and television industry to help make this dream happen and fulfill our operating budget goal of $200,000 for the 2013-14 season.”

“REEL CANADA is a bold assertion that our movies matter,” said award-winning producer Robert Lantos, “we are more than just a spillover market for Hollywood blockbusters.  And when we make that assertion to new audiences – high school students, new Canadians – we bypass Hollywood completely and build the foundation for a healthy domestic audience invested in our own stories.”

About REEL CANADA

Founded by Jack Blum and Sharon Corder with a committee of passionate filmmakers and dedicated educators in 2005, REEL CANADA is designed to foster greater awareness of, and pride in, Canadian films, by bringing the excitement of a film festival experience directly to students. It is an immersive, dynamic learning experience that introduces teenage audiences to home-grown films and filmmakers.  REEL CANADA is supported by an advisory committee of Canada’s most celebrated film professionals: Hussain Amarshi, Denys Arcand , Carl Bessai, Gary Burns, David Cronenberg, Colm Feore, Niv Fichman, Bryan Gliserman, Paul Gross, Norman Jewison, Robert Lantos, Bruce McDonald, Don McKellar, Deepa Mehta, Charlotte Mickie, Geoff Pevere, Margueritte Pigott, Gordon Pinsent, Sarah Polley, Peter Raymont, Denise Robert, Patricia Rozema, Mina Shum, Tara Spencer-Nairn, and Jean Marc Vallée.  REEL CANADA is made possible by the generous support of our Founding Sponsor Telefilm Canada, and Premier Corporate Sponsor Cineplex Entertainment. National expansion is supported by a grant under the Youth Take Charge program of the Department of Canadian Heritage.

 

SCOTIABANK ON BOARD AS MAJOR SPONSOR TO HELP
REEL CANADA REACH AMBITIOUS GOALS
ANNOUNCEMENT MADE AT STAR-STUDDED LUNCH

TIFF LOUNGE, 2nd FLOOR, TIFF BELL LIGHTBOX
October 21, 2013  |   1:00PM

It was announced today in a packed TIFF Lounge that Scotiabank has come on board to become a major sponsor for REEL CANADA’s popular national program.

The $75,000 sponsorship includes an additional gift of in-kind support valued at $25,000 that will go toward website development and expansion of REEL CANADA’s online resources for teachers and students across Canada.

“Scotiabank believes that the arts make Canadians richer, exposing us to new ideas and perspectives, which is why we’re proud to support Reel Canada through our Bright Future philanthropic program,” says Jacqueline Ryan, Vice President of Sponsorship and Partnership Programs at Scotiabank. “We share in Reel Canada’s belief that all Canadians should have an opportunity to participate in the arts, and engaging students in the power of Canadian film is an important part of creating this dialogue.”

Scotiabank’s continued commitment to supporting the arts will prove incredibly valuable for REEL CANADA and its film program.

“It is REEL CANADA’s goal to be reaching 100,000 students nationally by 2017 and we couldn’t be more delighted with this incredible new sponsorship,” said REEL CANADA Executive Director Jack Blum.  “Scotiabank is a corporate leader and supporter of culture in Canada, and its association with the pleasures of movie-watching through its popular Scene Card, makes this a very organic collaboration.”

About REEL CANADA

Founded by Jack Blum and Sharon Corder with a committee of passionate filmmakers and dedicated educators in 2005, REEL CANADA is designed to foster greater awareness of, and pride in, Canadian films, by bringing the excitement of a film festival experience directly to students. It is an immersive, dynamic learning experience that introduces teenage audiences to home-grown films and filmmakers.  REEL CANADA is supported by an advisory committee of Canada’s most celebrated film professionals: Hussain Amarshi, Denys Arcand , Carl Bessai, Gary Burns, David Cronenberg, Colm Feore, Niv Fichman, Bryan Gliserman, Paul Gross, Norman Jewison, Robert Lantos, Bruce McDonald, Don McKellar, Deepa Mehta, Charlotte Mickie, Geoff Pevere, Margueritte Pigott, Gordon Pinsent, Sarah Polley, Peter Raymont, Denise Robert, Patricia Rozema, Mina Shum, Tara Spencer-Nairn, and Jean Marc Vallée.  REEL CANADA is made possible by the generous support of our Founding Sponsor Telefilm Canada, and Premier Corporate Sponsor Cineplex Entertainment. National expansion is supported by a grant under the Youth Take Charge program of the Department of Canadian Heritage. www.reelcanada.com.

About Scotiabank

Scotiabank is committed to supporting the communities in which we live and work, both in Canada and abroad, through our global philanthropic program, Bright Future. Recognized as a leader internationally and among Canadian corporations for our charitable donations and philanthropic activities, Scotiabank has provided on average approximately $47 million annually to community causes around the world over each of the last five years. Visit us at  www.scotiabank.com.